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Choosing Colors For Your Presentation

Color psychology is a fascinating and complex topic. Its influence on how we perceive the environment can be both subtle or overpowering. Needless to say, that color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. So how exactly does color work? How is color believed to impact mood and behavior especially when it comes to the success of any presentation?

Following the topic of design trends, we suggest you read this article about the colors that create brand relevance and motivate purchases.


1. Red

The red color is believed to draw attention and power. Need to make your PowerPoint presentation appealing? Add something red. It may not be everyone’s favorite color, but it sure does produce a powerful psychological reaction. Red is the color of important things. It has been so for ages now.


2. White

The white color is representing calmness and serenity. The white color along with pastel tints can be more than just a background color. It can even evoke slightly different feelings depending on its tint.
“Warm” whites with undertones of red are suggested to have a comfortable feel, evoking feelings of trust.
“Clean” or “Bright” white with blue undertones suggests a more formal tone.


3. Pink

The pink color represents passion and carefreeness. Typically it’s used by brands that appeal to women. Pink is still seen by many in the same way as red does. In this way, it makes a strong accent color and an over-the-top primary color. It can be used to draw attention, though not quite as powerfully.


4. Blue

Blue is the most-liked color. In this instance, the kind of blue we’re referring to is on the ” Navy” side of the spectrum. This blue evokes feelings of trust and reliability. When making a presentation make sure to mix blue with complimentary colors for best results. When choosing colors, context is just as important as a color itself. Think of a few brands that use blue in their logo: Facebook, Twitter, IBM. Imagine for a second all those logos were changed to red. How would that make you feel about their brands? Chances are, you would feel a little less confident in them.


5. Green

The green color is responsible for evoking positivity and indulgence. It leaves people with a relaxed feeling. Darker shades lead to a more relaxed mood while brighter shades imply vibrancy and healthy energy. It’s a good secondary color and pairs very well with white. However, with all its advantages, too much green can, as primary theme color, dampen feelings of urgency. Make sure not to use too much green color in your PowerPoint presentations.


6. Yellow

Yellow stands for intensity and memory. Yellow is a powerful color, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities. However, note that too much yellow, or yellow used as a primary color, can lead to confusion and visual fatigue. It causes too much energy to be spent all at once.


7. Orange

Orange is energy. Although orange is the most conflicted color you will ever find. And at the same time, it has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.


8. Purple

Purple is good. Purple says ‘creativity’. Consider using more purple in your presentations. It isn’t particularly stimulating or calming. Because of its unique vibrancy combined with neutral psychology, purple has long been associated with opulence, achievement, and innovation. Also, purple makes it perfect for lending a touch of elegance and prestige to your marketing materials.


9. Black

Black is another highly versatile color. It can be modern or traditional, exciting or relaxing. Black is a color most often used to point out authority or intelligence. It’s a bold choice that lends itself to equally bold branding. It should be employed sparingly, too much black can overwhelm and cause eye strain.


10. Teal

Teal speaks for focus and vitality. Teal is an attractive color. It’s one of the few on this list that doesn’t show up on your fundamental color wheel because of that fact. It has a similar power to blue, evoking a trustworthy image, but in a fresh, less formal way.

Tip: The DeckRobot plugin supports the function of Fixing All Corporate Elements (Secondary Colors). It works magic for slides with charts that contain more than four categories. You can choose from a palette of seven secondary colors adhering to the brand book guideline and make your slides look even more appealing.


Conclusion

By carefully selecting the colors for your next PowerPoint presentation, you can increase the impact your message will have on your audience. Did you find this article helpful? If so, check out our Blog section for more informative content that will help you to create powerful presentations.

If you are looking for a customized tool where your staff can easily create PowerPoint presentations that have a clear message, focused content, and effective visuals simply contact us and schedule a demo with one of our representatives to learn more about DeckRobot.