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Slide Title Guidelines

Making a good presentation starts with crafting the content. No matter how compelling your message is, if you don’t get it out of your brain and onto the screen in a simple way, you’ll be met with a sea of blank faces. When starting to work on your presentation’s content first thing to think about are slide titles.
Slide titles can help communicate your message and set the context of the slide for your audience. As well as they can do the opposite and completely set the wrong mood for your entire presentation.

In this article, we at DeckRobot discuss simple guidelines you can use to quickly improve your slides with slide titles.

Slide titles should convey your main point as an assertion

When thinking of your titles think of them as an assertion rather than a topic. Avoid using topics or labels as titles such as “Background”, “Research Study”, “Sales”, and “Conclusions”. Such titles are weak and do little to help your audience understand the slide. Titles written as clear assertions provide deep meaning to your audience which is elaborated upon with the visual in the body of the slide (chart, photograph, diagram, table, etc.) and also with your verbal delivery.

Slide titles should be crisp, not wordy

Clear, well-structured titles make for a good user experience. If your titles are badly written or badly structured, it lets down your message, and the user experience suffers. Writing clearly is something we can all do – if we focus on what the audience needs or wants. Make sure that your titles fit on one line (or, at most two lines). Spend the time to distill the essential meaning into a short, clear statement.

Slide titles should be larger than any other text on the slide

This one is obvious. However, think of posters, newspapers, books, reports, and articles like this. They all have titles and those titles are larger than the body text. In every medium where the text is present, size conveys importance. Since your slide title conveys your main point, you should make it the largest text on the slide.

Slide titles should be consistently located

The title is, without doubt, the part of a paper that is read the most, and it is usually read first so locate it wisely. In English and other left-to-right languages, the best place for the title is in the upper-left of the slide. That’s where your audience will glance first, before exploring the rest of the slide.

Tip: Using DeckRobot will save you up to 40% of your working time by providing solutions like fixing all the visual elements in each slide of the presentation. You can easily apply corporate stylistics to the titles, slide headers, fonts, color pallets based on chosen guidelines.

Slide titles should be easy to read

Don’t make your audience struggle. Use a clean font and a color with strong contrast so your title can be read at a glance and seen from every corner of the room.


Words are one of the simplest things we can do to make our data communications effective and also one of the most important. In a presentation, the slide title will be the first thing your audience sees, and if they only spend a few moments scanning your slide, make it easy for them to understand the primary point. If you follow the guidelines above, your audience will understand the purpose of the slide. This will help them as they view and study the evidence you have provided to support the assertion in the body of the slide. The AI algorithms of DeckRobot will help you save hours and avoid manual editing and creating branded slides in a few clicks.