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Color Theory for Presentations: How to Choose the Perfect Colors

Whether conscious of it or not, colors evoke a whole range of emotions in us that many times lead us to either enjoy a certain setting, feel drawn to a particular product, or even reject a specific idea. It is imperative if you strive to become a better visual communicator to familiarize yourself with the basics of color theory and how to choose the most effective color schemes for presentations and infographics.

The choice of colors for presentation slides is one of the important decisions that must be made at the start of the process of developing your slides. Most organizations dictate a template with corporate colors that must be used for all presentations outside the organization as part of the branding path. In that case, you have no choice in the colors. But in many internal presentations, you can choose your slide colors. So how do you choose? In this article, DeckRobot shares with you some ideas to keep in mind when choosing colors for your next set of presentation slides.


Dark Gray and Blue

It doesn’t get more classy than a combination of grays and blues. Blue is one of the most common background colors. It’s calming and conservative, which is why it’s very popular with business presenters. Blue has the power to slow our breathing and pulse rates. Dark blue backgrounds with light text are great for conservative corporate presentations. Lighter blue- more common in recent times- work well in relaxed environments with the lights on, and help promote interaction.
Grey is a softer background than the harsh default color of white and works well on almost all presentations. A dark grey background with light text and blue elements…or light grey background with dark text and blue elements…you can't go wrong!


Mint Green

Design a simple and attractive presentation where your ideas are surrounded by a clean composition. The mint green is the real focus. A minimalistic design is always an excellent way to convey your ideas. Go super trendy with a modern and streamlined palette of mint green and for example, gray on white. 
Add another hint of color like orange for extra accents.


Deep Brown

Brown is a natural, down-to-earth neutral color, it represents wholesomeness and earthiness. Use brown as the main color in your presentation to convey a sense of warmth and honesty, it is also a homely color. It will inspire a feeling of warmth and security to your audience. Pair a neutral beige-brown with a darker color for an interesting contrast that works with almost any style of content.


Tints and Tones

Tinted color occurs when you take the original hue and add white to it. In essence, you are creating a tint of that hue. If you were to add white to red, you are tinting the color lighter to appear pink. Tinted colors represent a great trend in presentation design. Choose a color. It may be your dominant brand color. Then use tints and tones for the presentation color scheme. Mixing the color with white or black and gray, you’ll end up with a stunning set of color variations that match your messaging.


Blue and Green

Blue encourages creativity because it is associated with a peaceful environment. This color is also associated with conservativism and tranquility, which is why it’s often used in the corporate world. Green is perceived as warm and emotive and encourages discussion and interaction. What’s nice about these colors is that they are pretty neutral – since both are found in nature – and can be used with ease for design or text elements in a PowerPoint color scheme.

Tip: With DeckRobot’s Fix All Corporate Elements (Secondary colors) you can choose from a list of seven on-brand secondary colors and apply them to the presentation slides that have diagrams with more than four categories.


Pink and Blue

Pink is a playful color, good for encouraging creativity and optimism, denoting love and tenderness, and creating a soothing effect on your public. The unexpected combo of pink and blue sets the tone of trustworthiness and adds softness at the same time. The colors work equally well with white or darker backgrounds.


Red and Black

Red is one of the most influential colors in your software palette — but it also carries negative cultural attachments, so keep in mind to use it carefully. Do not use Red in financial information or tables and charts.
The black color is a strong and definite color that’s often overlooked! Black connotes finality and also works well as a transitional color which is why the fade to black transition is powerful, as it gives the impression of starting fresh. If you are designing a presentation for viewing on screens, such as desktops or tablets, a dark background with bright color accents and white text can work pretty well.


Purple

Purple is often associated with royalty and wealth. Purple also represents wisdom and spirituality. The color, which was once avoided by many in design projects, has flourished with recent color trends. Bright colors are popular, a presentation with a purple focus can be acceptable for a variety of uses. Consider creating a presentation that has a modern design with a deep header in the featured color, which works best with images that aren’t incredibly bold in terms of color.


Conclusion

By carefully selecting the colors for your next slide presentation, you can increase the impact your message will have on your audience. When working with a large color palette, give each color a purpose in the design, so that the overall scheme looks intentional.