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Say Yes to GIFs in PowerPoint Presentations

Animated GIFs can be funny and even in a business presentation, a well-placed GIF can help refocus your audience's attention to emphasize an important point. Even if they don’t fit every single situation, if you learn to use them wisely, GIFs can really make you stand out. GIFs can help you go from being a lecturer that follows a slow and scripted presentation to a presenter that thinks about every aspect of the material they are covering and knows how to handle a crowd.

In this article by DeckRobot, you’ll find how and why you should start using GIFs in PowerPoint.  

What is a GIF?

Even if you can’t define the word “GIF,” you’ve definitely seen one before. They helped define the early internet, and they’re more popular now than ever before. Social media platforms as big as Facebook and Instagram have an integrated option to send GIFs in messages. Even communication services like WhatsApp have also started riding the GIF wave. In its simplest form, a GIF (Graphics Interchange Format) is just an image file. Like the JPEG or PNG file formats, the GIF format can be used to make still images. But the GIF format has a special feature—it can also be used to create animated images. One of the most important characteristics of GIFs that distinguishes them from videos is that they loop. They also play automatically, unlike videos, where you have to press play for them to start.

Using GIFs in your presentation

People are naturally drawn to movement, so having an “animated” element will guarantee that your audience gives you their undivided attention. Their ability to play automatically and continuously also has its advantages. You won’t have to worry about when you should click for your video to start running. The moment you show the slide with the GIF, the moment it will start. If you would prefer the animation to stop after some amount of time, you can do that using any online GIF editor. Microsoft recommends using a website like Other websites and These websites also give you the ability to make your own GIFs, cut from videos or made by assembling a series of images together.

Overall, GIFs are funny can be an extremely useful tool when trying to add humor to your presentation. There is also another advantage that GIFs have - the size. In comparison to videos, GIFs don’t tend to fail or to be slow loading because of their file size. They are closer to an image than a video in size, and this makes the presentation smaller and easier to share too.  

Finding GIFs for Your Presentation

Looking for the perfect GIF that's just quite right for your presentation? It's pretty easy to find one online. There are thousands of animated GIFs to choose from. A quick search on Google images, including the keyword "GIF", should do the job. Alternatively, you can find one within PowerPoint by selecting "Online Pictures" from the Insert tab of the ribbon. This option uses Bing Image search where you can search for images that are licensed through Creative Commons, so you won't have to worry about violating copyright laws if you're publishing your presentation online.

What you can use a GIF in the presentation for?

Consider not showering your slides with GIFs. Most likely it will just be overwhelming and distracting. However, a well-chosen GIF can help you convey your message. You can use GIFs when you want to illustrate a point or to highlight an idea. Also, you can use them as a background to spice things up and make a slide more eye-catching or you can have them as a title slide to introduce a topic or a section. 


GIFs are one of the best techniques to keep your audience engaged and convey your message in a fast and creative way. It doesn’t require a lot of time to find and use GIFs in your PowerPoint presentation. We hope you liked this article and see yourself using GIFs in your next presentation!