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What Really Matters In Company Presentations

Your company presentation plays a crucial role in helping you secure a bond with your clients. A company presentation is a powerful tool to introduce your new customers, potential partners, and investors to your company. You know how important the first impression is. Presenting complex information in an easy-to-digest format isn't easy.  To make matters worse, it's rarely taught in any formal schooling either—which means you're left to fend for yourself (and mess up often).

Therefore, your presentation should be as unique as your company, your products, and the services that you present. In this article DeckRobot shares tips that will make your company presentations more powerful and convincing.


Professional design 

A company presentation is often the first stage in a meeting with new or existing customers as well as important stakeholders. Regardless of how great the quality of your content may be, a poor slide deck design can be distracting and erode credibility.  Design matters and can help or hurt your presentation. Your slide deck design should be professional. The template you use should be custom (don’t use the templates included with PowerPoint or Keynote), branded, and have a clean and organized layout.  If your company doesn’t have design capabilities, consider hiring someone to design a custom presentation and establish a design system for the various components of your project.

Tip: With the options that DeckRobot’s AI suggests you can make your stunning presentation according to your company’s brand book guidelines that will stand out and make your message unforgettable.
DeckRobot will clear away the clutter, helping you focus on your key idea to unlock your creative flow.

A company presentation is no exception to the rule that you don’t get a second chance to make a first impression.


3-act structure

Keep in mind that your clients have less and less time and that attention spans can be very low. So, keep your company presentation short. While not every presentation can easily fit into the 3-act structure, it’s generally a good method to follow.

Act 1 – The introduction and the setup of your presentation. This is when you grab your audience’s attention, giving them an expectation of what they are going to get out of it and a reason to keep listening. A compelling story or illustration can serve as a powerful opener.

Act 2 – Sustaining their interest. Here you are detailing a problem and offering a solution while educating and informing along the way of your speech. It’s here where you really build your case and sell the benefits. This is where you’ll want to provide compelling examples, data, statistics, etc.

Act 3 – Resolve the problem, recap, and remind the audience of the high points of your presentation. This is where you have to include a call-to-action. What is the audience supposed to take away from your presentation? That should be clearly defined in your closing act. Also, a final story and questions from the audience are a great way to draw the presentation to a close.


Text, images, and graphics: The 50/50 rule

Most presentations consist of 70-80% written content. However, many have already realized that bullet points and long texts are not enough to create a convincing company presentation. Here’s a good rule of thumb: 50% of your slide should consist of text. The other 50% should consist of images, graphics, or diagrams.

Remember to:

Use large text - amplify your points by using large text. A larger font size will not only make it easier for your audience to read the slide, but it will also help them retain the information. Depending on the screen and room, your audience is probably going to have a hard time reading the text if you use a font size any smaller than 24pt.

Include captivating visuals - studies indicate that including powerful visuals can increase information retention by 55% – 65% or more. Avoid using cheesy clip art or overly generic stock art. And absolutely, positively don’t use watermarked or copyrighted images that you found online!

Utilize data wisely - Try to avoid the use of excel charts and graphs, as these are nearly impossible to make sense of on a screen and will surely distract your audience from listening to you. If you’re going to use complex data, try to find a way to simplify the numbers, using more of an infographic style than a typical Excel chart style.


Treat it like a conversation

If you use notes, be sure you know the presentation well enough to avoid being glued to them. Listening to someone read their way through a presentation is boring. It also gives the impression that you aren’t as knowledgeable on the subject as you should be.
If you want to make a connection with your audience and have them pay attention to what you are telling them, you need to be engaging.

One of the best ways to engage an audience and make a lasting impression is to use stories and illustrations as a way to bring context and clarity to your points. Making your audience occasionally laugh will keep them alert, entertained, and more likely to keep listening to your message.

Conclusion

There is no ideal or standard solution that will make your company presentations more powerful and convincing. The takeaway is, don’t treat presentations like an afterthought. Instead, adequately prepare and follow these simple tips to make your presentations more impactful.