They say that most people only remember the first and last things you tell them. It’s true. In the scientific world, this phenomenon was defined as the serial position effect.
If the beginning of your presentation is weak, it will immediately promise a slow, boring and dreary process. However, you still have the chance to catch the audience’s attention somewhere in the middle. But if you follow Guy Kawasaki’s 10/20/30 rule of PowerPoint then you must know that 20 minutes may not be enough. So you have to finish your presentation with a punch! A strong ending not only motivates but also encourages people to take action.
In this article, DeckRobot shares with you useful tips on how to close your presentation and leave a mark in the memory of those who attended it.
From Back To Front
Always refer back to the opening message of your presentation. This is a popular technique to close the presentation with a look back to the message delivered at the very beginning of the project. This way you round off your idea while summing up the whole speech.
Here are some great examples of using this method:
Questions need answers. You can set up a question at the beginning of your presentation and use your answer to it as a summing-up speech.
Repetition is the mother of learning. We suggest you use the title of the presentation when closing your speech. Just make sure that your title is a provocative or memorable one.
Do anything, but let it produce joy. Finish your speech, using a joke, to sum up your message. It's a powerful technique as it creates an atmosphere of familiarity with your audience.
Another way of finishing your presentation is summing up with a summary. But remember not to be one of those presenters who says “in conclusion” multiple times before you finish your speech. If you've already explained everything well, in an engaging way, there is no need to summarise the content again to finish it. Just make sure that your message is not too complicated or a long one which may be a little dry for your audience and exhausting for you. Spice up your final speech with a joke or anecdote to defuse the situation.
Never Say ‘Thank You’
Well, not always of course. Just don’t say it to finish your speech. As we have already mentioned before, people tend to remember the first and the last things you say to them. It is really important what you want them to remember. The point you are making with your whole speech or thank you?
We would suggest a few seconds pause after you finished your speech. The audience will understand that the presentation is over and start asking questions, applause or praise you for the interesting presentation.
Don’t End With QA
Too many people make this mistake. And yes, this is a huge mistake.
Here is why:
First, you are never in full control of what questions you will be asked.
If you get a negative question, the whole presentation will be dulled. In the end, the audience will leave on a negative note.
Second, Q&As are not memorable. There can be many questions and answers that will not leave a trace in the memory of the listeners. By the time you've answered a handful of questions, the audience has forgotten most of what you've told during the presentation. We suggest you take questions throughout the presentation. Thus, the audience will ask questions that are relevant to the particular information being shared with them. Also, this is a great way to make the audience keep up with you.
Call Them To Action
The main purpose of your presentation is to tell your audience to take action. It's not enough to wait that they will do so on their own. You have to push them to it. Just keep in mind, not to overcomplicate your CTA. Try to cut down everything to 3 steps. Otherwise, your audience might get bogged down with information overload.
For example, if your call to action involves getting people to contact you, then your CTA slide can include your contact details: your name, company name, address, website, and other contact information.
Or if you’re giving away a free 7-day trial to your product. Tell them where they can find your product. Give them a link to your website. Give them very short but informative and useful steps on how to access your product.
As we have already mentioned before there are a lot of facts that may affect the quality of your presentation. A well-designed and structured slide deck can not only help you better convey your message, but it can also make you feel more confident about your presentation. Now, when you know how to finalize your speech, here is a tip on how to create professional-looking, appealing presentations.
DeckRobot is an ultimate PowerPoint presentation creation plugin that helps you to improve the consistency of your presentations according to the company brand book guidelines. DeckRobot reduces manual work and helps you to save up to 40% of your working time. With the help of its great functionality and AI algorithms, you can redesign your raw slides into ready to present projects in just a few clicks. You can easily adjust all the visual elements in each slide of your presentation like fixing headers, footers, background, logo, font, color pallet according to the chosen corporate guidelines.
We hope you find this article useful and you already have some creative and well-thought-out ideas on how to create and finish your presentations and keep your audience’s full attention. Follow these easy tips we have listed in this article to supercharge your presentation! Just remember that your final speech plays a huge role in your presentation’s success and lets you leave the stage with your head held high.
To learn more about new features and innovations that can help you with your presentations, stay tuned to DeckRobot’s Blog or get in touch with us via our contact form.