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Transform a Dry Sales Presentation Into a Rich Sales Conversation

Frequently sales professionals or others involved in the sales process do not
adequately prepare for the delivery of the presentation. They just let it happen. But just for a second imagine how much better will the results be with thorough and careful preparation. The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, most presentations and speeches are seldom compelling enough to motivate the other person to make a buying decision or at least make them stay engaged.

In this article, DeckRobot suggests some techniques that will help you create a sales presentation that will motivate your audience.

Get straight to the point

Today’s business people are too busy to listen to long-drawn-out speeches. Know what your key points are and learn how to get them straight to the point. Make sure you know what key points you want to discuss and practice verbalizing them before you meet with your audience.

Make it engaging

The majority of sales presentations have the reputation of being boring and unimaginative. If you really want to stand out from the crowd make sure you demonstrate enthusiasm and energy in your presentation. Use your voice effectively and vary your tone. A common mistake is speaking in a monotone - causing the other person to quickly lose interest in your presentation.
You can use a voice recorder to tape your presentation. This way you will be able to hear exactly what you sound like as you discuss your product. You will notice the difference between how you sound in reality vs how you sound in your head.

Another key point of a successful sales presentation is the perfect visual formalization of it. Study shows that our brains naturally process images more easily, taking only 13 milliseconds to process an entire image. Thus your presentations must be as interesting and compelling as your speech is. Preparing both the presentation and your speech may take many long hours so we suggest you the best and fastest way of creating your presentation in a few minutes while you will have more time to focus on your speech.

Tip: the DeckRobot plugin is an easy PowerPoint plugin for users that helps to reduce manual work while preparing Microsoft PowerPoint presentations. Using the plugin allows you to save up to 40% of your working time. The plugin helps you to create appealing presentations that match the company brand book guidelines with a focus on the quality of the content. You can easily adjust all the visual elements in each slide of your presentation like fixing headers, footers, background, logo, font, color pallet according to the chosen corporate guidelines. Maintain consistency by aligning any complex object on the slide or even adapt any icon that you like to the corporate-approved format and much more.


Your sales presentation is not about you or your product

Your job is to create a narrative in which the rational, factual, and technical aspects work hand in hand with the emotional, ephemeral, instinctual feelings of your prospect. If your presentation is clever structured, you might expect your meeting to immediately become less about you and your solution, and more about your customers and their pain. Just remember that it’s all about them: about their worries and their stakes. If you highlight their pain points your presentation will turn into a conversation. A sales conversation.


Create a connection between your product/service and the prospect

You can prepare a sample of the product your clients would eventually use in their program. After a preliminary discussion, you can hand your prospect the item his/her team would be using – instead of telling about it. Just place it in their hands. They can then see exactly what the finished product would look like and examine it in detail. Thus, they will be able to ask questions and see how the product will be used in their environment. Also, a good technique is to remember to discuss the benefits of the products, rather than its features. Tell your clients what they will get by using your product.

Conclusion

Become effective at sales presentations by eliminating the boring parts in presentations, concentrating on your prospects, and making your sales pitches a sales conversation using these techniques. After all, if you can’t get excited about your own presentation, how can you expect your customer to become motivated enough to buy?