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The Importance of Knowing Your Audience When Delivering a Speech

Knowing your audience helps you figure out what content and messages people care about. Once you have an idea of what to say, knowing your audience also tells you the appropriate tone and voice for your message. Presentations exist in that space between the presenter’s desire to change the audience and the audience resisting that change. Like it or not, knowing your audience is the single most important aspect of developing your speech.

In this article, DeckRobot covers some benefits of understanding your audience for a better speech.


Choose an audience-centered approach

There is always limited communication between the speaker and the audience, which means that there is limited opportunity to go back to explain your meaning either during the speech or afterward. So the best thing you can do is prepare a speech with a focus on your audience. Thus, understanding the audience is a major part of the speech-making process. In audience-centered speaking, getting to know your target audience is one of the most important tasks that you face. Learning about the values, attitudes, and beliefs of the members of your audience will allow you to anticipate and plan your message.

This means researching your customer beforehand and becoming familiar with their business and the industry that they operate in. Check their business website or Facebook page and peruse newsletters, blogs, annual reports, and other relevant information.

Knowledge of the audience

It’s not only about what you know. Knowing your audience involves understanding what your audience already knows. If the audience includes old people or professionals from a completely different field, you may need to keep your speech a lot more basic. Many things that you may feel are common knowledge might be completely new concepts to them. So you have to adapt your speech to their needs and knowledge.


Audience size

Many elements of the speech change according to the audience size. The larger the audience the more formal the presentation should be. Sitting down and using a common language when speaking to a group of 10 people is often quite appropriate. However, that style should be forgotten if you are speaking to 1,000 people. Large audiences often require that you use a microphone and speak from an elevated platform.

Greet them at the door

If you find it difficult to find out much information about the audience prior to the meeting, you'll have to improvise and adjust your talk on the fly based on the information you collect at the beginning of the meeting.
If possible, greet people at the door and ask questions to ascertain their level of knowledge and expectations of the audience. This is also a great chance for you to make a few friends in the beginning and it's always nice to have friends in the room.

Preparing a presentation and preparing for your speech may take many long hours. We suggest you the best and fastest way of creating your presentation in a few minutes while you will have more time to focus on your speech.

Tip: theDeckRobot plugin is an easy PowerPoint plugin for users that helps to reduce manual work while preparing Microsoft PowerPoint presentations. Using the plugin allows you to save up to 40% of your working time. The plugin helps you to create appealing presentations that match the company brand book guidelines with a focus on the quality of the content. You can easily adjust all the visual elements in each slide of your presentation like fixing headers, footers, background, logo, font, color pallet according to the chosen corporate guidelines. Maintain consistency by aligning any complex object on the slide or even adapt any icon that you like to the corporate-approved format and much more.

Conclusion

When you know more about your audience and their expectations, you'll be able to tailor your speech to make it more interesting. And with the techniques that DeckRobot suggests you will be able to create compelling and memorable presentations to keep your audience engaged and satisfied, and you will willingly accept their applause at the end.